Choosing the right paint color for your commercial building is a more nuanced and impactful decision than selecting colors for your home. Factors such as branding, customer perception, and the surrounding environment play a significant role in this decision.
The color of your commercial building holds much more weight than you probably realize. It can influence how potential customers perceive your business and even their decision on whether to enter or not.
Don’t worry;
VanDerKolk Painting, we’ve helped countless businesses in Grand Rapids and beyond find the perfect colors that not only look great but also support their business goals.
Below, we’ll guide you through the importance of commercial building color, offer tailored recommendations for different business types, and provide practical advice to make your decision seamless and informed.
Your commercial building’s exterior is more than just a structure; it’s a powerful marketing tool. Just as you carefully select branding materials like logos and advertisements, your building’s color is a visual extension of your brand identity. A thoughtfully chosen exterior paint color can enhance brand recognition and increase awareness by 80%.
Simply through your building’s color, you can also influence customer perception of your brand, set expectations, and build trust with potential and returning customers. Plus, creating a great first impression on new customers or clients is a major win!
It’s important to recognize that certain colors work better for certain businesses. So, below is a list of the best commercial building colors based on the type of commercial business.
The best paint colors for office buildings are neutral colors such as:
These colors convey trust and reliability, making them perfect for businesses hosting meetings or welcoming clients. If your brand includes bolder hues, consider using them as accents to maintain a balance between professionalism and personality.
Depending on your brand and the surroundings, you could get away with some bolder colors that match your logo. Of course, this will be on a case-by-case basis, but it can be an option.
Retail businesses thrive on attention-grabbing designs. Vibrant, high-energy colors can draw customers to your storefront such as:
Choose colors that reflect your store’s personality and products, ensuring a cohesive and memorable customer experience.
Depending on the vibe of the restaurant, almost any exterior paint color can be used.
The color of your restaurant’s exterior is a great and memorable way to convey what type of experience your customers will have when they step through your doors. It sets the tone for the dining experience and increases brand recognition. 
Medical centers, cosmetic spas, and dental offices will almost always benefit from having a clean white or cream exterior. This color promotes cleanliness, serenity, and precision, something many visitors to these facilities rely on. 
While warehouses may not be the most glamorous business, that doesn’t mean your exterior shouldn’t be.
Using paint earth-tone paint colors can elevate the warehouse’s appearance, such as:
We’ve just covered some of the best colors you can choose depending on your business, but there are other factors to consider than making this important decision.
You’ve spent a lot of time and money creating your company’s brand, from designing the logo to the name to the brand colors. These all contribute to how your customer base recognizes your products and services.
This is definitely something you want to play off of when choosing a color for your commercial building’s exterior. Consider whether the exterior would benefit from boasting your brand colors or choose complementary colors that make your logo stand out.
Your commercial building is likely located in a downtown neighborhood, city, or strip mall. Before choosing the color for your exterior, consider the surrounding area. How will your color affect your neighboring buildings? Will it look out of place or get just the right amount of attention?
It’s also important to research local building codes and registrations, especially if you’re located in a historic district with extra aesthetic protections.
Certain colors can invoke different feelings in those who see them. This is known as color psychology, and it is often used in advertising and marketing campaigns. When a customer sees the carefully chosen color of your building, they can subconsciously perceive your business in a directed sense.
Some of the most common colors used in color psychology include:
If these colors influence the feelings you want your customers to associate with your brand, using them as exterior paint could be beneficial.
You also have to consider the architectural design and structure of your commercial building. If your building is older and has more of an Art Deco style, then it can influence the exterior’s color. You’ll want to align the color with the architectural style but also coincide with your business.
It’s a puzzle where you have to put all of the pieces together to ensure you choose the right color for your commercial building’s exterior.
Say goodbye to plain white and gray buildings. As we enter 2025, commercial buildings are embracing new modern colors that liven up the area while also encouraging brand establishment and perception.
Some of the most popular commercial building colors you can expect to see in 2025 are:
Embracing these modern color trends can set your business apart from surrounding buildings, increasing brand awareness and stopping more foot traffic.
While it may seem like a small detail, the exterior color of your business’s building can have a major impact on how your customers or partners perceive your product or service. There are so many factors that go into choosing a color (and let’s not forget the type of paint!) that it can feel overwhelming to make such a big decision, especially when you have a company to run.
That’s where
VanDerKolk Painting comes in! For the past 30 years, our team of painting professionals has helped commercial businesses in Grand Rapids, Michigan, elevate the appearance of their buildings, both inside and out. From choosing the right color to prepping the surface to getting the job done efficiently and precisely, VanDerKolk Painting is up for the job, no matter how big or small.
Ready to transform your commercial building?
Request a free estimate today with Grand Rapids’ trusted painting experts. Let VanDerKolk Painting bring your vision to life!
We provide quotes at absolutely no cost. Requesting a quote gives you an opportunity to meet with one of our team members, better understand our process, and explain the details of your project. You can request a free quote by filling out the form, or by calling us at 616-202-6570.
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225 Graham Street SW | Grand Rapids, Michigan 49503
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